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New Director of Product Supply for Malvern Group

Malvern Group, parent company of, Super Break and Malvern Travel Technology is delighted to announce the promotion of Chris Hagan to Director of Product Supply.

New Director of Product Supply for Malvern Group

Malvern Group, parent company of, Super Break and Malvern Travel Technology is delighted to announce the promotion of Chris Hagan to Director of Product Supply. 

Part of the Malvern Group Senior Management Team, Chris’ role focuses on all aspects of product supply for the iconic consumer brands – and Super Break, as well as the new B2B brand, Malvern Travel Technology. 

Chris, who has been with the company for 15 years within the product team, has over 20 years experience in the travel industry, working previously in various roles in retail travel agencies. Chris leads a team based across Manchester and York, responsible for developing and contracting new products and concepts, building and maintaining relationships with suppliers, product propositions and working with B2B partners to tailor products to their brand.

Chris Hagan said: “This is a very exciting time for Malvern Group as we have ambitious plans to build on the success of our current consumer brands by expanding into the B2B space with a new trip booking technology. 

“B2B partners will have the opportunity to benefit from the product supply and expertise of Malvern Group, enabling them to offer their customers the entire trip planning process from beginning to end - and I’m incredibly excited about being a part of this new stage in the company’s growth.

“The role of the product team is so diverse – from developing new exclusive propositions, such as Super Break’s charter programme to Akureyri in North Iceland to working with suppliers across a variety of sectors - and I am very much looking forward to leading the team as we expand into the B2B arena.”

Super Break partners with Ideal World Shopping Channel

For the first time, short break specialist Super Break will be partnering with the Ideal World shopping channel for a series of one-hour shows showcasing a selection of overseas and UK breaks.

Super Break partners with Ideal World Shopping Channel

For the first time, short break specialist Super Break will be partnering with the Ideal World shopping channel for a series of one-hour shows showcasing a selection of overseas and UK breaks.

The first one-hour show will air on Thursday January 10th at 6pm featuring a range of travel offers, including a family break to London, Magic Mike Live concert breaks and ‘Friday Night Out’ packages across the UK.

The show will also feature Super Break’s exclusive breaks to North Iceland - including the first direct flights to Akureyri in North Iceland from a range of regional airports. From £499pp – the 3 or 4 night breaks also include accommodation in a 3* or 4* hotel and two excursions worth £200pp: ‘Search for the Northern Lights’ evening tour – and ‘Lake Myvatn – Land of Fire and Ice’ full day tour.

Viewers will also have the opportunity to book onto the exclusive ‘Lake Myvatn: Winter Wilderness’ fully guided tour which offers a bespoke trip to see the natural wonders of Iceland: including the beautiful Godafoss Waterfall, the stunning Lake Myvatn area and a chance to hunt for the Northern Lights.

The short break specialist will also be offering a special prize draw for anyone who books during the show (6pm-7pm on Thursday 10th Jan) with a £100 Super Break voucher available to win. All bookers will also be automatically entered into a further prize draw to win their holiday for free for any bookings made before 7PM on Sunday 13th Jan  (T&C’s apply).

Katherine Scott, Head of Marketing said: “We are excited to partner with Ideal World for the first time and to bring our range of short breaks to a new audience. We’ve hand-picked a selection of some of our most popular breaks – from once-in-a-liftetime trips to Iceland to family breaks to London, so that we have something for all budgets. Whether you are looking to book your next overseas getaway or plan a weekend away in the UK, the show is designed to appeal to a wide range of viewers.”

Tune in to the first show - which will be presented by Chris Hagan, Director of Product Supply at Malvern Group, on Thursday 10th Jan at 6pm on Sky 664, Freeview 22, Virgin 747, Freesat 812 and at

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For more information or images, please contact Partners With Illumination & Universal Pictures (part of the Malvern Group) has partnered with Universal Pictures and Illumination’s The Grinch to offer one lucky winner the Ultimate Festive Break. Partners With Illumination & Universal Pictures (part of the Malvern Group) has partnered with Universal Pictures and Illumination’s The Grinch to offer one lucky winner the Ultimate Festive Break.

Fans of the classic Dr Seuss tale can not only look forward to seeing The Grinch which is now in cinemas, but also enter a Christmas travel competition like no other.

In collaboration with Universal Pictures and masters of animation, Illumination, has created a prize fabulous enough to turn even the grumpiest of Grinchs into holiday-loving Whos – the chance to stay in a luxury hotel room magically transformed into the Mount Crumpet lair.

Unlike the Grinch, this is for fans who LOVE Christmas. Their prize includes an overnight stay in a one of a kind suite at the 4* The Strand Palace, in the heart of London’s West End, on Thursday 20th December 2018.

The room, decorated in authentic Whoville style, will feature a sleigh bed, snow covered floors, candy cane lighting, and snowflakes falling from the ceiling… the Grinch would hate it!

There will also be lots of extra surprises for the winner too. At the base of a sparkling Christmas tree, our lucky winners will find some very special presents from the mean one himself - who knew he could be so nice!

As part of the experience, the lucky winner will also get tickets to a skating experience at the National History Museum. And the winners need not worry about making their own way there, the Grinch has arranged for them to ride in style as they take off across London in a horse drawn carriage taking in some of the breath-taking light displays along the way.

The winner will then head back to The Strand Palace to cosy up for the night in their matching Grinch PJs to enjoy room service with a special bespoke menu.

The next morning the lucky winner and guest will enjoy breakfast before heading to the cinema to see – what else – The Grinch!

So, for an experience of a lifetime simply enter the competition here by answering this question: ‘What do you love most about Christmas?’.

Competition T&Cs available here - entries closed midnight on 7th December 2018. Business Partners with

Corporate travel specialists Business (part of the Malvern Group) is delighted to announce they have partnered with the global leader in meeting space discovery and online bookings. Business Partners with

Corporate travel specialists Business (part of the Malvern Group) is delighted to announce they have partnered with the global leader in meeting space discovery and online bookings.

Business customers can now book and manage not only their accommodation but also reserve meetings spaces using’s innovative technology.

The move comes as Business expands its services and incentives to the business travel market, which recently included the launch of a cost-saving payment solution in partnership with Diners Ltd. Business customers already enjoy a free service that includes a dedicated account manager, access to over 240,000 hotels worldwide at reduced corporate rates and a speedy consolidated booking and payment process.

Now thanks to the partnership, business travellers can discover great places to meet in hotels, co-working spaces and unique venues and book them online in minutes. includes over 125,000 meeting spaces in 134 countries around the world.

Graeme Descoteaux, Head of Business, said: “This is a perfect partnership in that it brings great convenience to our valued business travel customers who not only want the best in service and quality when booking accommodation but also meeting spaces too.”

Ciaran Delaney, CEO of added: “Meetings are the last part of business travel to be bookable online, but not anymore. allows you to easily discover and book spaces around the world. We are delighted to offer our solution to the customers.”

To set up a free account with Business please email: or visit


New Technology to Meet the Needs of the Modern Traveller

Malvern Group launches Malvern Travel Technology (MTT) as a specialist B2B travel technology provider in response to research showing clear market demand...

New Technology to Meet the Needs of the Modern Traveller

Hugo Kimber, Executive Chairman of Malvern Group  featured in this year's Travolution European Summit Report to discuss how research has informed the launch of new B2B brand Malvern Travel Technology and the delivery of a ground breaking new travel platform....

The research indicated an increasing customer frustration with the complexity of planning and self-booking a short trip with multiple components. Malvern could see from our own brands, (established consumer brands and Super Break), the steadily increasing cost of customer acquisition since 2015 and lower levels of loyalty in commodity only purchase, compared to traditional short breaks delivered as a pre-set package. Both were substantially lower than they would be for a specialist tour operator.

The research confirmed the company’s assumption that demand for ‘tech-flexi itineraries’, where travellers can book and adapt journey plans in one place online or via an app, would improve commercial performance by giving the customer what they were asking for, not what the industry is generally prepared to give them.

Instead of exploring countless different sites for inspiration, planning and experiences, a growing number of travellers want to be able to plan using technology that is available to them elsewhere in their daily experience. Malvern were able to harness the latest technology into a single platform that supports customers’ ability to integrate all these requirements in one place.

The demand for such technology has been increasing among businesses keen to capture a wider market and Malvern have developed the platform for use as a software product for partners, not as an exclusive in-house product. The industry demand has been further increased in Europe by the new package travel regulations which require commodity providers like airlines and hotels to take more responsibility for linked travel arrangements. This requires supporting management of transactions through technology and militates in favour of more integrated platform provision of services to customers.

The group has launched Malvern Travel Technology (MTT) in direct response to this clear market demand set and have positioned MTT as a specialist B2B travel technology provider. Powered by Wizian, MTT’s own ground-breaking technology platform, it provides a unique and highly innovative web-based solution for corporate partners and their customers.

Executive Chairman, Hugo Kimber, says: “We identified the direction we saw the market travelling in in late 2015 and validated this through extensive research in 2016. Delivering a solution to the planning, inspiration and flexible booking requirements of customers pre-trip and in trip had the capacity to increase conversion and loyalty thus reducing acquisition costs.

“The launch of the platform is designed entirely to meet the combined needs of travellers and their providers, a new departure in travel technology that traditionally supports the traveller or the needs of the supplier, but not generally both in tandem.

“The use of the UK as a launch market for the platform reflects the strength of our brands in this market and our ability to support existing partners with improved functionality and a wide range of supply options.  The scale of our customer base in the UK through LateRooms and Super Break allowed insights into consumer behaviour that research alone may not have helped to validate. It was also important to begin with a genuine national destination roll out, not a capital city and a few other major cities as national capability is key to being able to replicate the model internationally.

He adds: “Wizian, which does this seamlessly, is driven by a combination of IT expertise that was present at LateRooms and the combined marketing, commercial and product expertise of two of the UK’s leading travel brands. Under Malvern Travel Technology, we can now use our dedicated resources to provide solutions to a whole range of companies and their customers. We have already partnered with a large travel provider and are very excited that such a trusted and forward-thinking brand has recognised the potential of our solution in making the world of travel even more exciting and easy to manage.”

Kimber stresses that the technology behind Wizian will make for more freedom and flexibility for travellers too. He says: “The way both business and leisure travel has functioned has been very mechanical. If you want to go somewhere on business or for fun you will book a hotel and some transport, and then book a restaurant, show or meeting room when you get there. Being able to bypass this busking approach to great experiences when you travel by making informed choices and balancing spontaneity with local demand patterns is a key requirement.

“Our solution is to bring ease when pulling in things – activities, experiences, additional bookings - into your itinerary seamlessly, as you are on the move. That’s what Wizian delivers. Travel is not static and nor should the planning and booking experience be either.”

Europe is a very well developed online travel market and Wizian’s arrival on to the European and global travel technology market is an exciting step in further expanding this development. The UK and Scandinavia are especially receptive to mobile platforms but the continued online demand in general is supportive of the Wizian approach. [Travel industry research firm] Phocuswright forecasts 58% of European travel will be booked online by 2020, with 50% in the US and 43% in Asia Pacific.

Kimber observes: “We are already very strong on mobile and this new technology is primarily aimed at mobile. Malvern Travel Technology (MTT) will be the most comprehensive trip product on the market. In response to market trends and industry demands, it will provide end to end online delivery of information and booking capability creating value through the entire transactional chain from supplier, to intermediary and customer. Its sounds like a nirvanic but it follows the simple premise of giving customers what they ask for and expanding their choice by creating local marketplaces for the smallest supplier that can be delivered by national and international travel providers.

“With Malvern Travel Technology and the Wizian digital solution behind it, we see travel booking trends changing for the better as more and more travellers embrace unified and integrated journey experiences, all in one place. Saying goodbye to the use of multiple screens and booking/review sites for a two night stay is a huge opportunity for Malvern and one that has been talked about, but not delivered, by the industry until now.”

Malvern Group Sponsor the Travolution Euro Summit 2018

Parent company of, Super Break and Malvern Travel Technology announced as a key sponsor at this year’s event...

Malvern Group Sponsor the Travolution Euro Summit 2018

Parent company of, Super Break and Malvern Travel Technology announced as a key sponsor at this year’s event

The Malvern Group has been announced as one of the headline sponsors of this year’s Travolution European Summit.

The annual event, to be held in London on 26 September, tackles the biggest issues facing digital travel.

This year, the Malvern Group which encompasses, Super Break and new brand, Malvern Travel Technology, will feature at several events.

Executive Chairman Hugo Kimber will speak at a seminar focusing on AI (Artificial Intelligence) in digital travel and the group will also sponsor the annual event’s attendees dinner.

The event will be an opportunity to introduce industry peers to Malvern Travel Technology and their state of art new booking platform aimed at B2Bs that is set to revolutionise digital trip reservations.

Speaking before the event, Executive Chairman Hugo Kimber said: “We are delighted to be a key presence at this year’s Travolution European Summit. It is a leading event for those in the digital travel industry and a brilliant opportunity to glean the very latest in trends and exciting changes.

He added: “We will be largely featuring Malvern Travel Technology and our ground-breaking booking platform technology, called Wizian. We are certain our peers and B2B parties will find the new technology a huge game-changer to the digital market.”

The Malvern Group is a leading UK-based travel and technology company, offering award-winning travel products and services to customers and business partners through its brands,, Super Break, and Malvern Travel Technology.

Malvern’s mission is to reimagine trips for tomorrow, delivering inspirational travel experiences and solutions for our partners and customers.

For more information on the Malvern Group, go to:

Super Break launches new TV campaign to promote exclusive Icelandic breaks

Short break specialist Super Break has launched its latest TV advertising campaign to celebrate the launch of four additional breaks to Akureyri in North Iceland...

Super Break launches new TV campaign to promote exclusive Icelandic breaks

Short break specialist Super Break has launched its latest TV advertising campaign to celebrate the launch of four additional breaks to Akureyri in North Iceland, a destination that can only be reached on a direct-basis with the short break specialist.

Running alongside dedicated destination spotlights across its marketing channels, the 30-second TV commercial was created by Manchester-based video marketing agency, WhiteNoise Media, and will run for four weeks starting w/c 3rd September on Channel 4 North and ITV North, covering six airports across the region.

The brand-new campaign follows Super Break’s successful TV campaign to promote overseas charter breaks earlier this year and will promote the travel firm’s expanded programme of getaways to Northern Iceland that includes breaks over Christmas and New Year. It uses inspirational footage, shot on location, and draws upon the brand’s sentiment of providing unforgettable, experience-focused travel to illustrate just some of the incredible activities on offer to customers, such as beer spa visits, husky sledding, ski packages and unforgettable natural hot springs and more.

Katherine Scott, spokesperson for Super Break, said: “Our latest TV campaign showcases just a selection of the experiences and stunning landscapes in this part of the world. Our Icelandic offering is an incredibly exciting one and we’re so pleased that we’re able to take UK holidaymakers there on a direct basis for the very first time and inspire them to experience something new, especially as these breaks are unique to Super Break.”

To view the advert and be inspired, visit:

To discover more about Super Break’s Icelandic Breaks, visit:

Unique Icelandic Adventure Launches from UK

Super Break Launches Epic Arctic Experience with Exclusive Flights to Akureyri, North Iceland Be the First to Fly to a Brand-New Destination Previously Unreachable from UK Airports

Unique Icelandic Adventure Launches from UK

A rare opportunity to go genuinely off the beaten track is being offered to UK holidaymakers thanks to brand-new and exclusive Arctic experiences launching this week by Super Break (part of the Malvern Group.) This very special short break includes the only direct flights from UK airports to Akureyri in North Iceland, with flights available exclusively with Super Break. Representing the ultimate one-of-a-kind adventure, the newly chartered flights are predicted to go straight to the top of the UK’s travel bucket list. But it’s not just the new flights that holidaymakers have to look forward to. In Akureyri, Iceland’s lively second city, travellers can visit their first volcano or embark on their first lava walk. They can even go to their first ever beer spa. A series of must-do experiences await Brits in Akureyri. Discover a brand-new destination before the crowds, and take advantage of the region’s fantastic opportunities to search for the spectacular Northern Lights on a tour included in the price of every break.

All Super Break trips to Akureyri also include a Lake Myvatn Adventure – Land of Fire and Ice Tour, which includes the chance to see the region’s many magical terrains, the Goddafoss Waterfall, the boiling mud pools of Namafjall and a stop at Vogafjos working farm. There is also the opportunity to visit Myvatn Nature Baths – the ‘Blue Lagoon of the North’ or take part in a Snowmobiling Experience (extra charge applies). Holidaymakers can choose from a huge variety of additional action-packed activities to create the perfect short break, with getaways starting at just £699 per person:

  • Whale watching - head out to Eeyjafjörður with excellent chances to see the resident humpback whales, harbour porpoises and dolphins
  • Icelandic horse riding where you can ride across coasts and into the scenic mountains
  • Lofthellir Ice Cave Winter Challenge - a unique lava cave filled with ice formations, stalagmites and sculptures.

Get ahead of the trend and book a ticket today for the chance to try something for the first time this winter, when the inaugural flights take off in January 2018 from Exeter, Bournemouth, Humberside and Newcastle Airports, and in February 2018 from East Midlands, Liverpool, Leeds Bradford and Norwich airports. Inga Hlín Pálsdóttir the Director of Visit Iceland said: “We are very excited about the introduction of these direct flights to Akureyri.  Iceland and its different regions are exiting to explore, especially during the wintertime. The North of Iceland has everything from breathtaking nature, rich cultural life and fantastic restaurants and accommodation options so holidaymakers can look forward to an epic experience, whatever their interests.” Katherine Scott from Super Break said: “At Super Break we take pride in selecting the very best travel experiences for UK holidaymakers to enjoy during a short break. We’ve pulled out all the stops to deliver our customers with the first ever flights to Iceland’s Arctic North, chartering our first Super Break aircraft to provide British bookers with direct access to this incredible destination. From lava walks to some of the best chances of seeing the Northern Lights, adventure really does await those heading to Akureyri.” Akureyri: Experience Iceland’s Arctic North from only £699 per person. (Flight + Hotel + Lake Myvatn “Land of Fire and Ice Tour” + Search for Northern Lights Tour) Price based on three nights’ accommodation at 3* Hotel Nordurland by Kea Hotels including breakfast, Lake Myvatn “Land of Fire and Ice Tour” and Search for the Northern Lights Tour, plus return flights from Exeter Airport departing 19th January 2018. To book the trip of a lifetime, visit the Super Break website or call 0800 042 0288.

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