In the media

Malvern Group in the news...

Rethinking UK Coach Travel

When you think of coach travel you may imagine school trips, football teams shipping out to the big game, or old folks taking a day trip to the seaside...

Rethinking UK Coach Travel

When you think of coach travel you may imagine school trips, football teams shipping out to the big game, or old folks taking a day trip to the seaside. But thanks to National Express’ regular scheduled services across the UK, coach travel today is more about the opportunity to explore new destinations and experience new places!

Whether it’s getting you to the airport on time, a weekend away or a quick trip home,  National Express can get you there, transporting over 20 million people a year around the UK. With National Express, you’re guaranteed a seat, and it’s not just a seat, either. It’s a premium leather seat, with ample legroom, air conditioning and phone charging facilities. What’s more, National Express has just launched a new service, offering a new way to book a holiday or short break package: ‘Holidays by National Express’.

‘Holidays by National Express’ uses Malvern Group’s innovative new technology platform to build on National Express’ unrivalled network of scheduled coach services with a wide range of hotels and experiences - including attractions, tours and theatre tickets - throughout the UK.

Malvern Group’s proprietary tech platform enables the dynamic bundling of multiple products in one basket (at better value to the consumer), an increase in booking value for partners and the improvement overall of customer loyalty and lifetime value. Providing a fully integrated inspiration, planning and booking trip tool, the platform enables travel companies to expand their product offering and get to market quickly and cost efficiently with a range of additional experiences for their consumers.

To announce the partnership, we hosted a joint media day at ZSL London Zoo, one of the many attractions available via Holidays by National Express.

For more information and to book, visit www.nationalexpress.com/holidays

Malvern Group Announce Two Senior Promotions

The Malvern Group – owners of LateRooms.com and Super Break has announced two new senior appointments within its marketing department...

Malvern Group Announce Two Senior Promotions

The Malvern Group – owners of LateRooms.com and Super Break has announced two new senior appointments within its marketing department.

Katherine Scott has been promoted to Director of Marketing. She previously held the position of Group Head of Marketing. 

Scott will now oversee the whole of the Malvern Group’s PR and marketing operations, including the group’s travel booking tech business, Malvern Travel Technology, which recently reported major partnerships with National Express and Virgin Trains.

Scott said: “The Malvern Group is at a very exciting stage in its expansion and I am delighted to embrace this senior role as we continue to grow the business and increase the number of both corporate and consumer partnerships.”

Dan McLoughlin has been promoted to Head of Digital Acquisition across the group. He previously held the role of Senior Digital Manager after rising through the Manchester-based LateRooms.com ranks - joining as a Product Improvement Executive 10 years ago.

He said: “Digital marketing is a crucial element of the Malvern Group’s growing success story. LateRooms.com, Super Break and Malvern Travel Technology offer a fantastic portfolio of digital opportunities and I look forward to building on our present achievements.”

In May, the Malvern Group hosted a launch showcase of the group’s B2B travel tech at the Ivy Spinningfields restaurant, attended by over 50 of the north west’s region’s top leisure brands, including Manchester United and Blackpool Tower. 

Malvern Travel Technology is a trip planning, product and services B2B brand. It offers ground-breaking and cost saving booking technology allowing consumers to book all the elements of their trip (hotel, excursions and travel) in one place. 

It is available in tiered-level white label packages to travel and leisure brands and several major UK household names have already signed up. A further major B2B travel brand partnership will be revealed later this summer. 

Malvern Group and National Express Announce Strategic Partnership

Malvern Group, the travel technology company behind Super Break and Laterooms.com, and leading transport provider, National Express, have today announced a strategic partnership offering UK travellers a new way to book a holiday or short break package.

Malvern Group and National Express Announce Strategic Partnership

Malvern Group, the travel technology company behind Super Break and Laterooms.com, and leading transport provider, National Express, have today announced a strategic partnership offering UK travellers a new way to book a holiday or short break package.

‘Holidays by National Express’ uses Malvern Group’s innovative new technology platform to build on National Express’ unrivalled network of scheduled coach services with a wide range of hotels and experiences - including attractions, tours and theatre tickets - throughout the UK.

The proprietary platform is unique in enabling the dynamic bundling of multiple products in one basket (at better value to the consumer), an increase in booking value for partners and the improvement overall of customer loyalty and lifetime value. 

Providing a fully integrated inspiration, planning and booking trip tool, the platform enables travel companies to expand their product offering and get to market quickly and cost efficiently with a range of additional experiences for their consumers which are fully ABTA bonded and PTR compliant.

Hugo Kimber, Executive Chairman of Malvern Group, said: “We are delighted to be partnering with one of the UK’s most recognised travel brands to launch ‘Holidays by National Express. Through our expertise in travel and technology, we strive to empower our partners to grow their business through a full service, fully integrated technology offering.

“This partnership shows great momentum for Malvern Group as we continue to transform the travel technology sector and deliver exceptional end-user experiences.”

Chris Hardy, Managing Director of National Express UK Coach, said: “We already transport over 20 million people a year around the UK, so it makes sense to offer them a full package of options such as hotels and attractions, to complete their journey.

“By working with Malvern Group, Holidays by National Express is using the latest technology to allow customers to simply and quickly choose from budget to boutique and book a great value travel package.”

For more information and to book, visit www.nationalexpress.com/holidays

Super Break Launches New Exclusive North Iceland Experiences from 11 UK Airports for 2020

Super Break has launched a new programme of exclusive breaks to Akureyri, North Iceland – a destination previously unreachable direct from UK airports.

Super Break Launches New Exclusive North Iceland Experiences from 11 UK Airports for 2020

Super Break has launched a new programme of exclusive breaks to Akureyri, North Iceland – a destination previously unreachable direct from UK airports.

Following the previous success of its ‘Incredible North Iceland’ breaks, short-break specialist Super Break has announced a new programme of getaways to Northern Iceland from 11 UK airports, departing from February 2020 which are available to book now with just a £49pp deposit.

These ultimate one-of-a-kind breaks offer holidaymakers from across the country the opportunity to see the north coast of Iceland at its wildest and genuinely go off the beaten track with exclusive three or four-night experiences.

Still the only operator in the UK to fly direct to North Iceland, the new breaks all include exclusive regional flights direct to Akureyri, a 3 or 4 night hotel stay and two excursions – including the chance to hunt for the spectacular Northern Lights and visit breath-taking Game of Thrones filming locations. All trips include a Lake Myvatn Adventure – Land of Fire and Ice Tour, which offers the chance to see the region’s magical terrain, including the Goddafoss Waterfall and the boiling mud pools of Namafjall.

Holidaymakers can also choose from a huge variety of unique experiences to add to their trip – including:

  • Myvatn Nature Baths – visit the ‘Blue Lagoon of the North’ and indulge in the relaxing geothermally heated water
  • Whale watching - head out to Eeyjafjörður with excellent chances to see the resident humpback whales, harbour porpoises and dolphins
  • Snowmobiling – explore Northern Iceland and see magnificent views of the surrounding mountains and the beautiful Krafla Volcano
  • Beer spa – discover the unique Bjorbodin spa and relax in a private room equipped with a beer bath and beer tap (providing unlimited beer!)

Flying with Titan Airways, who previously operated the 2018/19 programme, the Incredible North Iceland package has been designed to take care of everything customers need. All breaks are ATOL-protected and include transfers, hold bags, and two pre-booked excursions – as well as flights from their local airport.

Chris Hagan, Director of Product Supply from Super Break commented: “We’re delighted to announce our new programme of breaks to this stunning part of Northern Iceland. Akureyri is a truly magical location for a short break and the unique location, diverse choice of activities available and the local hospitality have all been so popular with our customers. We are looking forward to offering more UK customers the chance to experience this trip of a lifetime next winter.”

To book, visit the Super Break website or call 01904 717392

Malvern Group hosts first UK showcase

OVER 50 senior representatives of the region’s top travel and leisure brands gathered in the heart of Manchester’s business district Spinningfields today to learn how new booking technology is transforming business.

Malvern Group hosts first UK showcase

Malvern Group hosts first UK showcase of ground-breaking travel technology in Manchester

OVER 50 senior representatives of the region’s top travel and leisure brands gathered in the heart of Manchester’s business district Spinningfields today to learn how new booking technology is transforming business.

The Malvern Group, parent of company of Manchester-based LateRooms.com, Malvern Travel Technology and Super Break, hosted the showcase at the city’s prestigious Ivy restaurant.

Malvern Travel Technology has spent the last two years developing a ground-breaking trip planning booking technology which allows consumers to book all the elements of their trip (hotel, excursions, travel and meals) in one place.

The technology is available in tiered-level white label packages to travel and leisure brands and several major UK household names have already signed up.

Attendees, including senior representatives from brands such as Blackpool Pleasure Beach, Chester Zoo, as well as a host of the region’s hotel groups and independents, were welcomed with a drinks reception followed by a presentation by Executive Chairman of the Malvern Group, Hugo Kimber, a leading figure in the travel industry.

The event follows a recent YouGov poll commissioned by the Malvern Group which found that concerns over unfavourable exchange rates and Brexit have inspired UK travellers to trust in the multi-element packaging market more than ever

Almost half (47%) of UK consumers singled out financial protection (ATOL security) and convenience (47%) as their main reasons for opting for a package trip.

The findings come as good news for domestic travel and leisure brands with UK-based packages the most popular (69%) followed by foreign trips over seven nights (58%).

The poll of over 2000 respondents also showed that the days of standard accommodation and flights package bundles appear to be on the decline. Consumers now want a broader choice of options and experiences under one booking facility. 

While two thirds of consumers still opt for the ‘classic travel bundle’ of accommodation (67%) and flights (65%), over a third (36%) of respondents expressed a demand for the convenience of bus travel (from airport, around destination and key tourist spots) to also be included in packaging a trip, closely followed by train travel (32%).

The survey also found a clear appetite for packaging to include the booking of experiences and activities too, with almost 1 in 5 (19%) expressing a wish for restaurant bookings to be included in their bundles.

Over a quarter (27%) said they’d like museums/attractions and theatre/shows tickets. This reflects recent findings by AITO’s 2018 annual survey that ‘culture, arts and history trips’ are now the number one travel experience sector for UK consumers.

Malvern’s developers have harnessed the latest technology to create a single platform that supports customers’ ability to integrate all their requirements in one place.

Executive Chairman of the Malvern Group, Hugo Kimber said: “It was a pleasure to introduce Malvern Travel Technology’s new trip planning booking platform to so many of the most influential brands in the northern region. The response has been tremendous. Trusted household names have recognised the innovative approach of this white label provision which offers customers even more flexibility, choice and value.

He added: “We are proud to be a northern-based business and very much value our partners in the region. Our new technology will very effectively meet the varying needs of these present and potential partners.”

Malvern Group finds a confidence surge in travel packages

A NEW travel trends online poll from the Malvern Group suggests consumers are keener than ever to book all travel elements in one place, including rail/bus travel, meals and excursions.

Malvern Group finds a confidence surge in travel packages

A NEW travel trends online poll from the Malvern Group suggests consumers are keener than ever to book all travel elements in one place, including rail/bus travel, meals and excursions.

The findings come as good news for domestic travel with UK-based packages the most popular among British customers (69%), followed by short foreign trips ranging from four to seven nights (58%).

Concerns over exchange rates and Brexit have inspired travellers to trust in the packaging market thanks to ‘locked in’ pricing and industry protection. Among the 2000 consumers polled 47% have either booked or plan to book a package holiday in 2019 based on the advantage of financial protection (such as ATOL security) and the ease of booking everything in one place (also 47%) as their main reasons for opting for a package holiday.

The online survey showed that the days of standard accommodation and flights package bundles appear to be on the decline. Consumers now want a broader choice of options and experiences under one booking facility.

While two thirds of consumers still opt for the ‘classic travel bundle’ of accommodation (67%) and flights (65%), over a third (36%) of respondents expressed a demand for bus travel (from airport, around destination) to also be included in packaging a trip, closely followed by train travel (32%).

The survey also found a clear appetite for modern packaging to include the booking of experiences and activities too, with almost 1 in 5 (19%) also expressing a wish for restaurant bookings to be included in their bundles. 

Almost a fifth (17%) said they’d like museums/attractions options and 10% said they would like theatre/shows tickets to be included in their booking. This reflects recent findings by AITO’s 2018 annual survey that ‘culture, arts and history trips’ are now the number one travel experience sector for UK consumers. 

Technology is spearheading travel bookings with 63% using digital platforms - PC/laptop (39%), smart phones (12%) and tablets (12%) - to book breaks, as compared to just 6% of those surveyed who book in-store via a travel agent. 

Malvern Travel Technology’s trip planning platform is embracing these packaging and booking trends with user-friendly travel tech that delivers limitless experiences and memories.

We have been able to harness the latest technology into a platform that supports customers’ ability to integrate all their requirements in one place. 

Hugo Kimber, Malvern Group’s Executive Chairman said: “This new survey supports our own research that customers are looking for more choice and in one place. Designing packages that meet the call for more variety and options is at the forefront of Malvern Travel Technology. It’s largely why and how our ground breaking trip planning platform was developed. 

He added: “We are delighted the platform is being showcased and embraced by major travel industry brands. The response has been tremendous. Trusted household names have recognised the innovative approach of this white label provision which offers suppliers expansion and customers even more flexibility, choice and value.”

New Director of Product Supply for Malvern Group

Malvern Group, parent company of LateRooms.com, Super Break and Malvern Travel Technology is delighted to announce the promotion of Chris Hagan to Director of Product Supply.

New Director of Product Supply for Malvern Group

Malvern Group, parent company of LateRooms.com, Super Break and Malvern Travel Technology is delighted to announce the promotion of Chris Hagan to Director of Product Supply. 

Part of the Malvern Group Senior Management Team, Chris’ role focuses on all aspects of product supply for the iconic consumer brands – LateRooms.com and Super Break, as well as the new B2B brand, Malvern Travel Technology. 

Chris, who has been with the company for 15 years within the product team, has over 20 years experience in the travel industry, working previously in various roles in retail travel agencies. Chris leads a team based across Manchester and York, responsible for developing and contracting new products and concepts, building and maintaining relationships with suppliers, product propositions and working with B2B partners to tailor products to their brand.

Chris Hagan said: “This is a very exciting time for Malvern Group as we have ambitious plans to build on the success of our current consumer brands by expanding into the B2B space with a new trip booking technology. 

“B2B partners will have the opportunity to benefit from the product supply and expertise of Malvern Group, enabling them to offer their customers the entire trip planning process from beginning to end - and I’m incredibly excited about being a part of this new stage in the company’s growth.

“The role of the product team is so diverse – from developing new exclusive propositions, such as Super Break’s charter programme to Akureyri in North Iceland to working with suppliers across a variety of sectors - and I am very much looking forward to leading the team as we expand into the B2B arena.”

Super Break partners with Ideal World Shopping Channel

For the first time, short break specialist Super Break will be partnering with the Ideal World shopping channel for a series of one-hour shows showcasing a selection of overseas and UK breaks.

Super Break partners with Ideal World Shopping Channel

For the first time, short break specialist Super Break will be partnering with the Ideal World shopping channel for a series of one-hour shows showcasing a selection of overseas and UK breaks.

The first one-hour show will air on Thursday January 10th at 6pm featuring a range of travel offers, including a family break to London, Magic Mike Live concert breaks and ‘Friday Night Out’ packages across the UK.

The show will also feature Super Break’s exclusive breaks to North Iceland - including the first direct flights to Akureyri in North Iceland from a range of regional airports. From £499pp – the 3 or 4 night breaks also include accommodation in a 3* or 4* hotel and two excursions worth £200pp: ‘Search for the Northern Lights’ evening tour – and ‘Lake Myvatn – Land of Fire and Ice’ full day tour.

Viewers will also have the opportunity to book onto the exclusive ‘Lake Myvatn: Winter Wilderness’ fully guided tour which offers a bespoke trip to see the natural wonders of Iceland: including the beautiful Godafoss Waterfall, the stunning Lake Myvatn area and a chance to hunt for the Northern Lights.

The short break specialist will also be offering a special prize draw for anyone who books during the show (6pm-7pm on Thursday 10th Jan) with a £100 Super Break voucher available to win. All bookers will also be automatically entered into a further prize draw to win their holiday for free for any bookings made before 7PM on Sunday 13th Jan  (T&C’s apply).

Katherine Scott, Head of Marketing said: “We are excited to partner with Ideal World for the first time and to bring our range of short breaks to a new audience. We’ve hand-picked a selection of some of our most popular breaks – from once-in-a-liftetime trips to Iceland to family breaks to London, so that we have something for all budgets. Whether you are looking to book your next overseas getaway or plan a weekend away in the UK, the show is designed to appeal to a wide range of viewers.”

Tune in to the first show - which will be presented by Chris Hagan, Director of Product Supply at Malvern Group, on Thursday 10th Jan at 6pm on Sky 664, Freeview 22, Virgin 747, Freesat 812 and at www.idealworld.tv

Find out more on https://www.superbreak.com/marketing/super-exclusive-offers

For more information or images, please contact pr@superbreak.com   

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